HubSpot AI pricing 2026 starts with seat plans plus monthly credits that reset

HubSpot AI pricing 2026 ties AI features to seat subscriptions that include monthly credits for Breeze agents and automation. Credits reset each month and cost $0.01 each when exceeded. Accounts now carry default spend caps that pause features at the limit.

Starter plans supply 500 credits monthly. Professional plans supply 3,000. Enterprise plans supply 5,000 with possible increases to 10,000 on Data Hub editions. New EMEA seat-and-credit plans raise allowances to 5,000, 10,000 or 15,000 credits depending on tier.

HubSpot AI pricing 2026 credit costs per agent action

Most actions consume credits on an outcome or prompt basis. A resolved Customer Agent text conversation uses 50 credits. One Prospecting Agent lead recommendation uses 100 credits. Data Agent prompts use 10 credits each. Content Agent output in beta uses 1,000 credits per piece.

Light use often stays inside included credits. A Professional plan’s 3,000 credits cover roughly 60 Customer Agent resolutions or 30 Prospecting leads when focused on one feature. Heavier use quickly requires extra credits at the $0.01 rate.

Other recorded rates include 10 credits for Nurture actions, 200 for Knowledge Base updates and 500 for Revenue Agent steps. Custom agents consume 1 credit per run. Workflow AI steps cost 10 credits each.

October 2026 spend caps and seat-for-credits flexibility

Account-level spend caps activate by default at 50 percent above monthly credits. Teams can adjust the cap or set action-level limits. Features stop when the cap is reached rather than generating surprise bills.

Mid-contract seat swaps now let users exchange unused seats for credits or different seat types without waiting for renewal. Prepaid capacity packs lock in a flat monthly rate for extra credits. Pay-as-You-Go remains the default for unplanned overages after September 2026.

Seat pricing for annual contracts shows Sales or Service Hub Professional at about $90 per seat per month and Enterprise at about $150. Marketing Hub Professional starts near $800 per month while Enterprise reaches $3,600. Additional seats and contacts carry separate fees. Onboarding charges often apply on Professional and Enterprise tiers.

Monitor usage through the Account & Billing dashboard. Set notifications at 70 percent and 90 percent of the cap. Review caps and test seat swaps before heavy AI rollout to keep monthly costs predictable.