Salesforce Marketing Cloud pricing 2026 starts at $1500 monthly for Growth edition with defined limits
Salesforce Marketing Cloud Next Growth edition lists at $1500 per month while Advanced reaches $3250, with strict caps on email credits, flows and AI generations.
Salesforce Marketing Cloud Next Growth edition carries a base price of $1500 per organization per month when billed annually. The Advanced edition lists at $3250 under the same terms. Both require an underlying Salesforce Enterprise or Unlimited edition plus Data 360 access, so total spend exceeds these figures once core platform fees and usage charges are added.
Salesforce Marketing Cloud pricing 2026 for Growth and Advanced editions
The Growth edition includes Agentforce Campaign Agent for content generation, multi-channel journeys, forms, consent management and basic attribution reporting. It supplies 180000 email message credits annually along with one scoring model, 30 fit and engagement rules, and 10 GB of Marketing Objects storage. Active flows are capped at 500 simultaneous instances and 50 versions per flow.
Advanced adds AI-powered engagement scoring with predictive models, Path Experimentation, conversational channels and custom automation events. Email credits double to 360000 per year. Limits rise to 750 active flows, two scoring models, 50 GB storage and 100 engagement scoring rules. SMS and WhatsApp credits remain separate purchases starting near $2 per 1000 messages on both editions.
Agentic content generation stays identical across editions: 30 text generations and 10 image generations per organization each month. Additional generations require Flex Credits at $500 per 100000 requests. These metering rules apply on top of Data 360 credit consumption that tracks separately.
Personalization add-ons and other recurring costs
Basic personalization through merge fields and dynamic content comes included. Full Salesforce Personalization for web, mobile and app experiences, including recommendations and Agentforce decisioning, costs an extra $8000 per organization per month. A Personalization+ bundle lists at $15000. Both carry visitor and profile caps plus further credit usage.
Other common add-ons include Marketing Intelligence near $10000 monthly, Loyalty Management at $20000, and additional Business Units at $2500 each. Campaign Agent packages begin around $60000 annually. Existing Engagement or Account Engagement customers renew via “+” add-ons rather than full migration to Next editions.
| Feature | Growth Edition | Advanced Edition |
|---|---|---|
| Base monthly price | $1500 | $3250 |
| Annual email credits | 180000 | 360000 |
| Active flows | 500 | 750 |
| Scoring models | 1 | 2 |
| Marketing Objects storage | 10 GB | 50 GB |
| Engagement rules | 25 | 100 |
Winter 2027 updates are expected to expand Agentforce agents for self-optimizing campaigns and add RCS support plus B2B analytics dashboards on Advanced. Usage-based metering will continue to drive final invoices, so organizations should track credit burn rates and renewal windows closely.
Frequently asked questions
What base editions exist for Marketing Cloud Next in 2026?
Growth lists at $1500 per month and Advanced at $3250 per month billed annually. Both sit on top of required Salesforce Enterprise or Unlimited plus Data 360 access.
How many email credits come with each edition?
Growth includes 180000 email credits yearly. Advanced doubles that to 360000. Extra credits cost about $2 per 1000.
Are SMS and WhatsApp messages included in the base price?
No. SMS and WhatsApp credits start at roughly $2 per 1000 and are purchased separately on both Growth and Advanced editions.
What personalization features require an extra fee?
Advanced Salesforce Personalization for web, mobile and recommendations costs $8000 per month. The Personalization+ bundle is listed at $15000.
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