Sprinklr launched its Marketing AI Agents beta on October 27, 2026. The system pairs six agents with human oversight to speed campaign execution while enforcing compliance.
Cledara tracked anonymized payments from over 1,000 companies to reveal AI-native tools now represent 22.7% of total software spend, with Anthropic and OpenAI driving nearly all growth.
The Sprinklr Marketing AI Agents beta connects six specialized agents on the Unified-CXM platform. Enterprises can request access now, but human approval remains mandatory for all outputs.
